It is not always obvious for companies to use social media effectively. A lot of businesses does not know how to choose the right social media strategy to promote their brand. It is important to have a good social media marketing plan. But what is a good social media marketing plan? I would say it is when the campaign keeps your attention the whole time. Maybe it can even makes you laugh or bring some sort of emotion out in you.
Here is a first example of a successful campaign using social media: Oreo on VINE
The description on the Oreo Vine account reads: “See the world through our Wonderfilled lens”
Their vine account features mini hacks for ways to use an Oreo (#oreosnackhacks) and also some out of the box things like Oreo magic tricks, Oreo illusions and pop culture references featuring the Oreo.
So why does it work? It is so much more than a cookie and really a creative brand experience. Not only is the Oreo dunkable and delicious, but now it's funny, cute and spooky. Check out the Oreo in a spoof of “The Shining” below:
Here is a first example of a successful campaign using social media: Oreo on VINE
The description on the Oreo Vine account reads: “See the world through our Wonderfilled lens”
Their vine account features mini hacks for ways to use an Oreo (#oreosnackhacks) and also some out of the box things like Oreo magic tricks, Oreo illusions and pop culture references featuring the Oreo.
So why does it work? It is so much more than a cookie and really a creative brand experience. Not only is the Oreo dunkable and delicious, but now it's funny, cute and spooky. Check out the Oreo in a spoof of “The Shining” below: