Social Networks around the World
Italian soccer club Juventus gave their fans a once-in-a-lifetime opportunity this year to design the pre-game card stunt choreography through a social media contest. Fans were able to submit their choreography designs through a Facebook Application and share theirs with the world with the hashtag #LoveJu. Out of 3,000 submissions, one lucky fan, a 16-year-old from Paris, had his design picked and turned into a massive choreographed 12,500 card stunt at a rivalry game against Inter Milan. This a great example of a social media campaign that can have just as big of an impact online as well as offline.
Toys”R”Us put a hashtag to good use this year when they partnered with Shaquille O'Neal and the Toys for Tots Foundation to raise money and distribute toys to kids in need. Customers were encouraged to take a selfie when they donated and use the hashtag #PlayItForward and Toys”R”Us would donate an additional toy to Toys for Tots.
Since 2004, Toys”R”Us and it’s customers have raised over $35.5 million and collected more than 4 million toys for kids in need. And the fundraising continued in 2014 as the campaign raised an amazing $5,860,793.
The Chinese are more than 618 million to be connected to the internet. Most are even continuously through the various means they have at their disposal as their phones, tablets and computers. So it is very easy for them to quickly access the information they seek. Ahead of a trip, so they look for a lot of information to make their choice of destination, hotel, airline, tourist places to visit ...
The search engine primarily used by the Chinese to search for information on their trip is Baidu. It is the leader in China with over 81% market share in this sector. It has also its own research website dedicated to travel: BaiduLuyou.
According to a survey of Hotels.com, Chinese tourists are also 48% use the sites dedicated to travel and hotel reservations online to find information against 47% of travel agency users . Tourists who use online specialty sites are also 13% trust them, against only 10% of trust granted to information taken from the travel agencies by users of their services.
The vast majority of these users spend much time on Chinese social networks. So much so that 90% of them have at least one account on a social network.
The most popular are: Weibo and QQ WeChat. All these platforms have very active million users to post information. What makes it difficult to control the Chinese authorities. That is why the Chinese tend to rely more on information from social networks as official sources. Then one of their reflexes to look for information is to go on social networks. According to the Hotels.com study, 33% of tourists are seeking information prior to their trip.
Online reservation sites
In China, this type of site is accessed for the information they contain, and their service offerings. They therefore propose users to consult the reviews and previous consumer notes, and quality photos. Understand and meet the demand of Chinese Internet users to have quick access to their information quality has been very beneficial. Indeed, these sites have enabled the Chinese online tourism generated 2.85 trillion yuan in revenue in 2013 or 7.7% of total tourism spending. A figure expected to rise to 13.2% by 2016.
In China, the major online booking sites that need to be present are: Ctrip, Qunar, Tuniu, and Elong Lumama. Y promote its tourism destination for a player is a good way to gain visibility.
Why should we be using Instagram?
For some people and businesses, Instagram may not be the most advantageous platform. And that’s OK. Instagram may not be for you right now. But, it may be something you want to join in the future.
So, here are seven reasons for why you should be using Instagram.
· It’s Not Just the Shiny New Toy
It seems like there’s always a new shiny toy on the horizon. Another platform that is hyped up to be the next big thing. Well, Instagram isn't new anymore. Instagram launched publicly in October 2010 and has steadily grown in membership since then. This platform is tried and tested. It’s getting bigger and better and if growth is any indication, it will be around for a long time to come.
· It’s Where the “Kids” Are
Of course there are plenty of platforms that the “kids” (the younger, millennial generation) frequent. But many of them use Instagram. Why? Because their parents and grandparents aren't on there like they are on Facebook. Instagram will likely be (it really is already starting to be) the new popular platform.
· It’s All About Photos
Why write a long-winded post when you can post a picture? Rather than respond to the question “what are you doing?” why not post a picture of exactly what you’re doing? Isn't that so much easier and more informative? Pictures convey so much more to the audience. They convey emotions, ideas, sentiments, thoughts, and reality. These are things that you lose through text. Photos bring your audience into your world so intimately that they actually start to believe they are a part of it.
· Show Your Personality
People love to connect with people. Photos are such a great way to portray who you are as a person, or who the people are behind your brand. Spontaneous photos of your employees or personal photos or your life are a strong way to connect with your audience.
· It’s (Unintentionally) Marketer Friendly
I don’t think the heads behind Instagram planned to make their services and features cater towards marketers. But they did. It’s almost the opposite of Facebook when you think about how easy it is to get in front of your audience. The launch of the new video functions is extremely marketer friendly because now, not only can you connect with photos, but you can actually talk to your audience! Or you can show actual footage of your operations. And the best part about it is that the videos play automatically in the feed! Your audience will instantly see your video.
· It’s For All Types of Businesses
Many people often assume that photos work best for product based businesses. But this isn’t necessarily true. Even if your business is B2B, there are still plenty of opportunities to share photos. And your photos don’t just have to be about “work”. Include photos of your team working, photos of travel destinations when meeting with clients, photos of your office, photos of projects you’re working on, photos of the flowers outside your office. The options really are limitless on Instagram. Have fun with it and make your photos a reflection of that!
· It’s Just Fun!
So, even if none of the above reasons were enough to justify joining Instagram, I would recommend it just because it’s fun. It’s honestly one of most fun sites I use. It’s not necessarily the most educational but sometimes you just want to have fun on social media. For me, this is that site. Now, granted, I love taking photos and I love photography so I might get more out of this site than people who don’t take photos. But even then, I know a number of people who, even though they don’t post a lot of photos, say that Instagram is one of their favorite sites.
If you are on Instagram, what are the reasons you love the site? Please leave a comment below with why you enjoy using the site.
Please find me on Instagram at alexia_jaillard.
Here is an article from the French website Kriisiis which well illustrates the emergence of the use of Snapchat, especially in the US.
According to a study by Sumpto and relayed by the site Techcrunch, the US young from 18 to 24 years old connect to the application Snapchat at least once a day. On the other side, 45% of these students read "snaps" sent from brands they do not know, and 73% would be open to the idea of exchanging with brands on this ephemeral network. Would Snapchat be becoming the mailing of the coming years?
While Snapchat has not set a cost-effective model for startups, studies multiply to show interest and this application for advertisers. Thus, Snapchat could in the future review its business model to encourage brands to relay motion video from a potential target.
In the near future, brands could target advertising as they do today on Facebook, choosing targeting criteria such as geographical area, age or interests. Note that Snapchat already has precise information about its members, such as telephone number, email address, geolocation or age of the users.
According to the study, 69% of university students are open to the idea of exchanging with brands on Snapchat if they already follow them on Facebook or Twitter. 67% of those who participated in the survey have even said they would be interested in receiving special offers from these brands, either directly on the application or via synchronization with their Facebook profile.
Source : http://www.kriisiis.fr/77-etudiants-americains-utilisent-snapchat-au-moins-une-fois-par-jour/
First let’s give an overview of social networks in the world. Nowadays there are:
· 3 billion Internet users worldwide (42% of the population) with an average rate of 4 to 5 Mbps and an average connection time of 4 hours 25 min a day
· 3.65 billion mobile phone users (51% of the population), but not necessarily smartphones (1/3 of web pages are viewed on a mobile device)
· 2 billion social media users (29% of the population), of which 1.65 billion through a mobile terminal, and an average consultation time of 2 hours 25 min
Then I thought it would be interesting to compare the utilisation of social media in different countries. I chose make a comparison between France and Australia.
Source : http://www.mediassociaux.fr/2015/01/22/les-chiffres-cles-des-medias-sociaux-en-2015/