For some people and businesses, Instagram may not be the most advantageous platform. And that’s OK. Instagram may not be for you right now. But, it may be something you want to join in the future.
So, here are seven reasons for why you should be using Instagram.
· It’s Not Just the Shiny New Toy
It seems like there’s always a new shiny toy on the horizon. Another platform that is hyped up to be the next big thing. Well, Instagram isn't new anymore. Instagram launched publicly in October 2010 and has steadily grown in membership since then. This platform is tried and tested. It’s getting bigger and better and if growth is any indication, it will be around for a long time to come.
· It’s Where the “Kids” Are
Of course there are plenty of platforms that the “kids” (the younger, millennial generation) frequent. But many of them use Instagram. Why? Because their parents and grandparents aren't on there like they are on Facebook. Instagram will likely be (it really is already starting to be) the new popular platform.
· It’s All About Photos
Why write a long-winded post when you can post a picture? Rather than respond to the question “what are you doing?” why not post a picture of exactly what you’re doing? Isn't that so much easier and more informative? Pictures convey so much more to the audience. They convey emotions, ideas, sentiments, thoughts, and reality. These are things that you lose through text. Photos bring your audience into your world so intimately that they actually start to believe they are a part of it.
· Show Your Personality
People love to connect with people. Photos are such a great way to portray who you are as a person, or who the people are behind your brand. Spontaneous photos of your employees or personal photos or your life are a strong way to connect with your audience.
· It’s (Unintentionally) Marketer Friendly
I don’t think the heads behind Instagram planned to make their services and features cater towards marketers. But they did. It’s almost the opposite of Facebook when you think about how easy it is to get in front of your audience. The launch of the new video functions is extremely marketer friendly because now, not only can you connect with photos, but you can actually talk to your audience! Or you can show actual footage of your operations. And the best part about it is that the videos play automatically in the feed! Your audience will instantly see your video.
· It’s For All Types of Businesses
Many people often assume that photos work best for product based businesses. But this isn’t necessarily true. Even if your business is B2B, there are still plenty of opportunities to share photos. And your photos don’t just have to be about “work”. Include photos of your team working, photos of travel destinations when meeting with clients, photos of your office, photos of projects you’re working on, photos of the flowers outside your office. The options really are limitless on Instagram. Have fun with it and make your photos a reflection of that!
· It’s Just Fun!
So, even if none of the above reasons were enough to justify joining Instagram, I would recommend it just because it’s fun. It’s honestly one of most fun sites I use. It’s not necessarily the most educational but sometimes you just want to have fun on social media. For me, this is that site. Now, granted, I love taking photos and I love photography so I might get more out of this site than people who don’t take photos. But even then, I know a number of people who, even though they don’t post a lot of photos, say that Instagram is one of their favorite sites.
If you are on Instagram, what are the reasons you love the site? Please leave a comment below with why you enjoy using the site.
Please find me on Instagram at alexia_jaillard.