While Snapchat has not set a cost-effective model for startups, studies multiply to show interest and this application for advertisers. Thus, Snapchat could in the future review its business model to encourage brands to relay motion video from a potential target.
In the near future, brands could target advertising as they do today on Facebook, choosing targeting criteria such as geographical area, age or interests. Note that Snapchat already has precise information about its members, such as telephone number, email address, geolocation or age of the users.
According to the study, 69% of university students are open to the idea of exchanging with brands on Snapchat if they already follow them on Facebook or Twitter. 67% of those who participated in the survey have even said they would be interested in receiving special offers from these brands, either directly on the application or via synchronization with their Facebook profile.
Source : http://www.kriisiis.fr/77-etudiants-americains-utilisent-snapchat-au-moins-une-fois-par-jour/