Here is an article from the French website Kriisiis which well illustrates the emergence of the use of Snapchat, especially in the US.
According to a study by Sumpto and relayed by the site Techcrunch, the US young from 18 to 24 years old connect to the application Snapchat at least once a day. On the other side, 45% of these students read "snaps" sent from brands they do not know, and 73% would be open to the idea of exchanging with brands on this ephemeral network. Would Snapchat be becoming the mailing of the coming years?
While Snapchat has not set a cost-effective model for startups, studies multiply to show interest and this application for advertisers. Thus, Snapchat could in the future review its business model to encourage brands to relay motion video from a potential target.
In the near future, brands could target advertising as they do today on Facebook, choosing targeting criteria such as geographical area, age or interests. Note that Snapchat already has precise information about its members, such as telephone number, email address, geolocation or age of the users.
According to the study, 69% of university students are open to the idea of exchanging with brands on Snapchat if they already follow them on Facebook or Twitter. 67% of those who participated in the survey have even said they would be interested in receiving special offers from these brands, either directly on the application or via synchronization with their Facebook profile.
Source : http://www.kriisiis.fr/77-etudiants-americains-utilisent-snapchat-au-moins-une-fois-par-jour/
While Snapchat has not set a cost-effective model for startups, studies multiply to show interest and this application for advertisers. Thus, Snapchat could in the future review its business model to encourage brands to relay motion video from a potential target.
In the near future, brands could target advertising as they do today on Facebook, choosing targeting criteria such as geographical area, age or interests. Note that Snapchat already has precise information about its members, such as telephone number, email address, geolocation or age of the users.
According to the study, 69% of university students are open to the idea of exchanging with brands on Snapchat if they already follow them on Facebook or Twitter. 67% of those who participated in the survey have even said they would be interested in receiving special offers from these brands, either directly on the application or via synchronization with their Facebook profile.
Source : http://www.kriisiis.fr/77-etudiants-americains-utilisent-snapchat-au-moins-une-fois-par-jour/