Online Information
The Chinese are more than 618 million to be connected to the internet. Most are even continuously through the various means they have at their disposal as their phones, tablets and computers. So it is very easy for them to quickly access the information they seek. Ahead of a trip, so they look for a lot of information to make their choice of destination, hotel, airline, tourist places to visit ...
The search engine primarily used by the Chinese to search for information on their trip is Baidu. It is the leader in China with over 81% market share in this sector. It has also its own research website dedicated to travel: BaiduLuyou.
The search engine primarily used by the Chinese to search for information on their trip is Baidu. It is the leader in China with over 81% market share in this sector. It has also its own research website dedicated to travel: BaiduLuyou.
According to a survey of Hotels.com, Chinese tourists are also 48% use the sites dedicated to travel and hotel reservations online to find information against 47% of travel agency users . Tourists who use online specialty sites are also 13% trust them, against only 10% of trust granted to information taken from the travel agencies by users of their services.
Social networks
The vast majority of these users spend much time on Chinese social networks. So much so that 90% of them have at least one account on a social network.
The most popular are: Weibo and QQ WeChat. All these platforms have very active million users to post information. What makes it difficult to control the Chinese authorities. That is why the Chinese tend to rely more on information from social networks as official sources. Then one of their reflexes to look for information is to go on social networks. According to the Hotels.com study, 33% of tourists are seeking information prior to their trip.
Online reservation sites
In China, this type of site is accessed for the information they contain, and their service offerings. They therefore propose users to consult the reviews and previous consumer notes, and quality photos. Understand and meet the demand of Chinese Internet users to have quick access to their information quality has been very beneficial. Indeed, these sites have enabled the Chinese online tourism generated 2.85 trillion yuan in revenue in 2013 or 7.7% of total tourism spending. A figure expected to rise to 13.2% by 2016.
In China, the major online booking sites that need to be present are: Ctrip, Qunar, Tuniu, and Elong Lumama. Y promote its tourism destination for a player is a good way to gain visibility.
In China, the major online booking sites that need to be present are: Ctrip, Qunar, Tuniu, and Elong Lumama. Y promote its tourism destination for a player is a good way to gain visibility.