· 3 billion Internet users worldwide (42% of the population) with an average rate of 4 to 5 Mbps and an average connection time of 4 hours 25 min a day
· 3.65 billion mobile phone users (51% of the population), but not necessarily smartphones (1/3 of web pages are viewed on a mobile device)
· 2 billion social media users (29% of the population), of which 1.65 billion through a mobile terminal, and an average consultation time of 2 hours 25 min
Then I thought it would be interesting to compare the utilisation of social media in different countries. I chose make a comparison between France and Australia.