Toys”R”Us put a hashtag to good use this year when they partnered with Shaquille O'Neal and the Toys for Tots Foundation to raise money and distribute toys to kids in need. Customers were encouraged to take a selfie when they donated and use the hashtag #PlayItForward and Toys”R”Us would donate an additional toy to Toys for Tots.
Since 2004, Toys”R”Us and it’s customers have raised over $35.5 million and collected more than 4 million toys for kids in need. And the fundraising continued in 2014 as the campaign raised an amazing $5,860,793.
Since 2004, Toys”R”Us and it’s customers have raised over $35.5 million and collected more than 4 million toys for kids in need. And the fundraising continued in 2014 as the campaign raised an amazing $5,860,793.