Italian soccer club Juventus gave their fans a once-in-a-lifetime opportunity this year to design the pre-game card stunt choreography through a social media contest. Fans were able to submit their choreography designs through a Facebook Application and share theirs with the world with the hashtag #LoveJu. Out of 3,000 submissions, one lucky fan, a 16-year-old from Paris, had his design picked and turned into a massive choreographed 12,500 card stunt at a rivalry game against Inter Milan. This a great example of a social media campaign that can have just as big of an impact online as well as offline.
Social Networks around the World
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AuthorHi my name is Alexia, I come from Lyon, France. I am currently studying business and marketing for one semester at Flinders University in Adelaide, Australia. I hope you will enjoy this blog ! Categories
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